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Koala Babycare changes logo: here's what it symbolizes
Tips for parents-to-be
July 11, 2022

Koala Babycare changes logo: here's what it symbolizes

Introducing Koala Babycare's new logo, designed to represent Koala's brand identity and values 360°. Read on and find out how it came about and what it says about us. 

Koala's new logo explained step-by-step 

Koala Babycare looks towards the future, day by day. In order to continue to grow and improve, you need to be willing to change and evolve. 

That's why we decided we wanted a new look: a logo that would capture us in full. 

A logo identifies your brand, so we put everything we have into it. 

Let us tell you what our new Koala logo is all about: 



Inside the logo is a K for Koala, representing our identity. 



The K is made up of two bands, intertwining around each other, just like a baby wrap, in an embrace.  

A hug which reflects the unique bond between a baby and their mummy and daddy, strengthened and nurtured through physical contact during the first few months. 



The outer shape of our new Koala logo is a shield, the ultimate symbol of protection.  

Protection that each parent has towards their child. 

Protection which is at the core of Koala Babycare: we take care of mum, baby, and the whole family. We do this through innovative products created to simplify your everyday life. We do it through the information and advice you can find on our social media channels. 



If you look closely at our logo, you’ll notice a sparkle of light. This represents the touch of magic that makes everything easier. With the right tools, anything is possible. That's why we design extraordinary go-to solutions for your family's everyday needs. 



What does our new Koala logo remind you of? Can’t you see a hint of a superhero in it? We created it with you in mind. If a hero isn’t a mummy or daddy, then what is it? 



The rounded shape reflects a heart, symbolizing family. Any family - as each and every family is special in its own unique way. 

The values of Koala Babycare 

Koala Babycare was created to offer new parents like you innovative solutions to those small everyday needs of a family.  

How do we do it? 

Firstly, our development team performs comprehensive research and a detailed study in conjunction with doctors and professional experts. We then move on to design, which is based on four main aspects: 

  • Innovation: seeking new and effective solutions 
  • Design: must be unique and represent the individuality of mum and dad 
  • Safety: offering you the best certified products to take care of those you love 
  • Sustainability: caringly selecting quality materials, respecting both our little ones and the world we live in. 

Why do we do it? 

We care about helping you on your parenting journey and, at the same time, helping you to be exactly who you want to be.  

Because we firmly believe that everyone is different, and we should all have the freedom to be ourselves. To find our own way of parenting and to pursue our passions. 

Everyone has dreams, set aside in a drawer. Why should you give them up now that you are a parent?  


It's not easy, it's only normal to have days when you’re tired and feel like giving up. The important thing is not to quit, when you look back you’ll see how far you’ve come already. 

There are no dreams, no goals, no roads that you can't pursue. 


Now do you understand why our new logo represents Koala Babycare and all our Koala parents so perfectly?